In the summer of 2024, Malta became the backdrop for two standout digital campaigns that captured viewers’ imaginations and delivered measurable engagement across platforms: the Jet2 A-Z Challenge and Splurge vs Save
Locate Malta is a Malta fixer and production service; we stepped in to assist in the research, logistics and production planning for both shoots, which were produced by Cowshed Collective (UK) and here I show how we brought these projects from concept to camera… and why Malta is the perfect stage for creative brand storytelling.
Featured Campaigns
The brief: what we set out to achieve
Both productions had clear creative goals:
- Jet2 A-Z Challenge: Deliver a fun, fast-paced travel video that highlights Malta’s diversity — from A (agritourism vibes… wish the Azure Window was still there for us!) to Z (uhm… Zealous local culture).
- Splurge vs Save: Create entertaining lifestyle content showing contrasting experiences available on the islands — premium vs budget — that resonates with aspirational and value-minded audiences alike.
And great ideas need great execution. That’s where careful planning and coordination make all the difference.
Research strategy
Before cameras rolled, we conducted comprehensive research tailored to each shoot. We ensured creative concepts were grounded in real-world feasibility.
- Scene scouting — Identifying visually compelling locations that fit the creative narrative and were viable logistically. We do not just fire off a list: we have relations with location owners and anyone who can offer our clients an experience.
- Activity curation — Mapping experiences that authentically reflect Malta’s breadth: food, adventure, heritage, water sports, culture, nightlife and more.
- Content pacing — Planning sequences so shoots stay dynamic while still telling a coherent story.
Coordination with suppliers and local partners
Thanks to our strong network, we ensured behind-the-scenes groundwork that enabled seamless shooting days, even when working across multiple locations.
- Supplier sourcing & bookings — From boat charters to activity providers, with competitive rates and availability.
- Crew & talent accommodation — Booking stays that balanced comfort, proximity and budget. We also provided our crew with equipment and crew hire – shout-out to the great team of Motion Blur.
- Permits & public space approvals — Handling all necessary permissions for filming in public and heritage areas across Malta.
Transport and Logistics
With multiple locations and tight shooting windows, efficient movement was crucial. Logistical oversight lets creative energy stay focused on the shoot.
- Scheduling transport to match shoot call sheets.
- Liaising with local providers for flexible pickup/drop-offs.
- Ensuring gear and equipment moved securely and on time.
Accommodation & on-ground support
Locate Malta arranges comfortable and convenient accommodation options for talent and crew
- Early check-ins and late check-outs for production flexibility.
- Proximity to key locations to reduce travel time.
- Sourcing reliable local services for extras like catering, supplies, and equipment storage.
Malta for Social Content
Malta is a creator’s playground:
- Diverse landscapes — From historic fortifications to crystal-blue bays.
- Compact geography — Multiple backdrops within minutes.
- Strong tourism infrastructure — Local suppliers ready to partner on content.
- Authentic experiences — A blend of Mediterranean culture, cuisine, and charm.
Great content is never an accident — it’s the result of strategic planning, local expertise, and meticulous execution. From research through to on-site logistics, Locate Malta ensured both campaigns ran smoothly, stayed on budget, and produced compelling results for audiences.
If your next project needs destination planning, local coordination, permits, accommodation, transport management — or a team that turns ideas into unforgettable visual content — let’s talk.
